Marketting and communication
For several months, the Courir brand has been able to revive its image, which was
slightly dissipated by that of Nike which will continue to remain the Number ONE of the sneakers. But despite this handicap, Courir was able to take matters into his own hands and in 2017 created sales areas that looked like concept stores. But what is it is you say to me? Well it is quite simply a concept with for object the modernization of the point of sale that we all know, ie in stores.
AVANT
La stratégie du concept de stores:
-> The strategy of the store concept:
Indeed many concept is based on this strategy of creation of sales space: this allows among other things the presentation of a wide range of products, requires the use of digital tools to promote the event and of course a creativity of overflowing to innovate in terms of modern retail space design and which is intended to be an atypical point.
Through this, Courir has given its brand real notoriety in terms of visibility and distinction from its competitors. Running targeted both gender feminine , masculine and unisex in terms of textiles and sneakers, the points of sale are clean, bright and modern in design.
APRÈS
Un système de fidélisation des plus réfléchis:
-> A system of the most thoughtful loyalty programs:
Social networks :
The primary asset of a brand today on the market is reflected through its presence and investment in digital communication with its clients. Social networks are the main digital communication tools. From networks such as Instagram, Facebook, Twitter or even Pinterest are the most popular brands by the wide range of customers there. Added to this is the use of giants Facebook and Google who introduce their Ads option in order to target, increase the conversion and click rate as well as study the behavior of consumers.
Real concise and finite analytical systems which are both important tools in terms of advertising management on the internet and via the use of data. When it comes to customer loyalty, we most often hear of the term "Newsletters", in a few words: these are emails sent by companies or brands.
These are most of the time very targeted, they are sent according to purchases, favorites or even articles "recently viewed" by the customer (or visitor of the site). On the other hand, brands also use a marketing strategy that function every time, limited editions. Have you ever clicked on a link in origin of your favorite brand which stipulated the release of a "Limited Edition" of one of your favorite product line? Yes ? We suspected good !
This strategy pushes the consumers to curiosity and encourage them to buy a product due to its rarity that states its edition temporary.
Les réseaux sociaux :
Les enseignes se diversifient:
These limited editions often leave room for large partnerships with other major brands, the latest famous celebrities or with great sportsmen. The Air Jordan is the prime example by default. Indeed, this collaboration between Nike and the famous basketball player Micheal Jordan. Sold today at prices up to million euros, this pair of sneakers has established itself and become the sneakers of reference when it comes to promoting sneakers.
The brands are diversifying:
Lidl, Mcdo or Ikea may have launched their pairs of shoes as well as their clothing collection in the image and image of their brand. With the image of its brand, the Lidl brand released shoes in their brand colors at a price of € 12.99, it only took a few minutes for customers to rob the shelves; thus creating a real scarcity of the product. And guess what, this was a limited edition! Today these pairs are
resell on the second-hand market: Vinted is the leading resale platform, at prices that can sometimes be exorbitant.