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All about the Sneakers

A site dedicated to sneakers where you will learn everything about this industry, ranging from its economy, its business strategies to its impact on society.

47%

Is the market share of sneakers in the footwear industry in France

Is the price of the most expensive shoes sold on the StockX auction site

Millions of dollars is the amount of a pair of Jordan's that sold at auction in 2021

1 in 10

Is the part of French collecting sneakers

51,950

About Us

Who we are ? What do we offer?

Find out more about our objectives and goal through this site dedicated to sneakers.

Dylan sur Instagram _ 🌵 _ #yeezy #cactusjack #aj1 #humanrace #tontongibsjuin2019 #traviss

The impact of sneakers on society

The birth of Streetwear appeared with the Sneakers.

Going from a simple collection to a fashion effect, Sneakers has become a culture with values and dress codes.

The economy of sneakers

The Sneakers market has become an important part for brands and in the footwear industry.

Large-scale distribution, resell or even private collections, find out how this market works.

The new Sneakers

Pairs in leather, suede, velvet or even with studs. Find out how Sneakers have innovated and reinvented themselves

Ecology, an important issue

The environment must be preserved and that is why companies must pay attention to their environmental footprint

Our news 

The new Travis X Nike pushed back

Faced with the terrible events of the Astroworld festival, Nike was forced to postpone its new collaboration with artist Travis Scott in view of his reputation and involvement in the Astroworld festival affair.

McDonald's se lance aussi dans la sneakers

McDonald's is also launching into sneakers

Like Nike, Adidas, Jordan or even Lidl those who marketed pairs of sneakers. It's McDonald's turn to market its pair around a competition.

#McDoChallenge

Michael Jordan , 36 ans de sponsor chez Nike

Michael Jordan, 36 years of sponsor at Nike

 

The famous basketball legend Michael Jordan, at his debut signed a Nike sponsor contract far from suspecting that it would lead to one of the biggest collaboration contracts in the world of shoes.

L'expo gratuite sur les sneakers !

The free sneakers exhibition!

Until July 25, 2022, the free exhibition on the urban past of sneakers is located in Paris 17th. Come quickly to the Musée de l'Homme to discover some  more .

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