The impact of sneakers on society
Over the course of history, the sneakers have become much more than a fashion accessory. Even though it looks like a pair of shoes, it really means more to society.
The sneakers represent both extravagance, but also modernity and brings a streetwear aspect. In addition, it is important to note that it is thanks to the latter that the “Streetwear” clothing mode was born. Ranging from a sober style to more daring and atypical styles, the sneakers have become a timeless piece in the dress codes of today's society.
La collection, une nouvelle passion
The collection, a new passion
Over the last few years a real craze has been created around the sneakers. The numbers are exploding in demand and sneaker fans are growing day by day. Sneakers are no longer seen as an accessory or a finishing touch to the outfit, but rather as the starting point of the outfit, fans are ready to do anything to have the latest pairs released whether to collect, wear or even resell. .
It has become difficult to have a pair of trendy sneakers which is why the market is exploding with increasing demand and rising prices. Having a pair of sneakers has become a big plus for streetwear aficionados, and the sneaker movement continues to grow.
We can cite for example the rapper Tyga who has a collection of sneakers worth more than 100,000 dollars.
L'origine du streetwear
The origin of streetwear
The origin of streetwear lies in the fusion of different styles. There are memories of the jazz era, references to Californian surfers, skate culture and especially hip-hop culture.
Indeed, in the 1980s, this new musical genre emerged, created by the youth of the ghetto and "suburbs" of New York. During this decade, a new kind of boy band developed, far from the Beatles and their ideal son-in-law. Among them, Public Enemy, NWA or RunDMC, which become the standard bearers of alternative cultures.
To claim their identity, they still invent a new dress style that is breaking up society. puritanical, and ultimately the same BCBG code. It is also the adaptation of clothing to movements and breakdance practices.
They adopt a set of loose pants and sportswear, wear XXL sneakers and t-shirts, dress with hats, jewelry, and make it easier to wear sweatshirts and hoodies. This is the birth of streetwear.
What really defines streetwear as a unique style is the emergence of specialist brands that promote the movement. Of particular note is the Stüssy brand, founded in the early 1980s, first producing surfboards and then T-shirts.
Since the early 80s, the streetwear style has gone through several stages and has become more or less uniform. Today, you can see rappers wearing skate sneakers and high fashion brands, and surfers wearing hip-hop T-shirts.
Some elements of streetwear style clothing may vary, but the common thread is always a pair of sneakers. Because the importance of sneaker culture cannot be denied in this movement, clothing today is mainly made up of sneakers. The latter is more popular than ever, trendy and invading other styles.